Director, Paid Marketing (Subscriptions)

Required Qualifications

• 10+ years of professional experience, including 4+ years in a senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers).
• Deep strategic expertise with a strong hands-on understanding of marketing channels (e.g., app store ads, paid social, mobile app networks), integrated campaign planning and execution, performance measurement, audience alignment, and creative best practices.
• Proven track record of launching paid app subscription acquisition programs from the ground up, including setting cost-per-subscription targets, developing media plans, establishing measurement frameworks, and shaping creative and messaging.
• Experience working at a consumer-facing tech company with a meaningful US user base (ideally 10M+ MAUs) and multiple products.
• Skill in developing others, not just directing them, with demonstrated improvements in collaboration, expertise, productivity, and business impact.
• Ability to apply first-principles thinking to break down ambiguous growth opportunities, challenge assumptions, identify the key drivers, and turn them into focused, achievable initiatives.
• Comfort working in resource-constrained orgs where opportunity cost and impact are key drivers for prioritization and resource allocation.
• High capability in analytics and measurement, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis.
• Excellent communication skills — you can clearly articulate recommendations and rationale, verbally and in writing, at all organizational levels.
• Willingness to use AI and build effective workflows, accelerating work through AI agents.