Snr. Marketing Manager, Enterprise ABM EMEA

Key Highlights

• Research and build prospect journey maps for target accounts, and develop the messaging, content, and creative that bring them to life, with support from our PMM, content, and creative teams.
• Work with sales and revenue operations to build target account lists that combine data signals with rep input, and own the methodology behind them — how cohorts are built, what assumptions they rest on, and how we measure whether accounts are actually moving.
• Manage our agency partners, including our gifting agency, Wildcard, to get campaigns executed well and fast.
• Execute on the strategy you define which will include activities like working with your events counterpart on the coordination of dinners, activations, ancillary conference events, and stunts.
• Apply our experimentation framework to run short sprints, learn quickly what works, and localise content, creative, and campaign strategy for EMEA markets.