TrueBiz
Founding Marketing Lead
RemoteRemotePosted 1 month ago$145,000 – $190,000
Full TimeSeniorRemote
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Job Description
About us TrueBiz tells financial institutions whether a business is real. We do it across 250+ signals in under 30 seconds, and we do it for some of the largest and most sophisticated companies in pay
Key Highlights
- Define the category, not just the company. Merchant risk intelligence is still emerging as a distinct market. The person in this role shapes the language and narrative the industry adopts — not just how buyers think about TrueBiz, but how they think about the problem.
- You'd have disproportionate influence. Direct line to the CEO, no layers between judgment and action. Your read on the market shapes how we show up in it.
- Own how TrueBiz is positioned across products, buyers, use cases, and competitive alternatives
- Turn customer conversations, market developments, and competitive intelligence into clear commercial narratives
- Keep our core sales materials current and build the tools prospects need to make the internal case for TrueBiz
Qualifications
Required Qualifications
- A track record of operating with real autonomy, ideally reporting to a founder or executive
- Experience in B2B marketing, ideally in fintech, regtech, payments, or another environment selling to a senior, specialist buyer
- A genuine preference for doing the work yourself over delegating it, even at this level of experience
- Experience marketing to a defined set of accounts rather than a broad market — you think in terms of accounts reached and pipeline influenced, not leads generated
- Strong writing, with a portfolio you can show
- Practical experience using AI tools to speed up research, drafting, and workflow design
- Experience with HubSpot
- A track record of operating with real autonomy, ideally reporting to a founder or executive
- Experience in B2B marketing, ideally in fintech, regtech, payments, or another environment selling to a senior, specialist buyer
- A genuine preference for doing the work yourself over delegating it, even at this level of experience
- Experience marketing to a defined set of accounts rather than a broad market — you think in terms of accounts reached and pipeline influenced, not leads generated
- Strong writing, with a portfolio you can show
- Practical experience using AI tools to speed up research, drafting, and workflow design
- Experience with HubSpot
Preferred Qualifications
- Experience running email and social programs, not just briefing them
- Experience producing a webinar or similar program end to end
- Experience with a marketing automation platform, enough to define clear requirements for lead scoring and lifecycle stages, even without owning the technical build
- Experience producing customer case studies from live interviews, verified against source material
- Experience running email and social programs, not just briefing them
- Experience producing a webinar or similar program end to end
- Experience with a marketing automation platform, enough to define clear requirements for lead scoring and lifecycle stages, even without owning the technical build
- Experience producing customer case studies from live interviews, verified against source material
About the Company
TrueBiz
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Job Details
Employment Type
Full Time
Experience Level
Senior
Salary Range
$145,000 – $190,000
Location
Remote
Work Mode
Remote
Posted
1 month ago