Growth Lead – Argentina

Required Qualifications

• Manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met.
• Work with global marketing to localize relevant campaigns in service of user growth.
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.
• Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns.
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels.
• Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences.
• Grow our user base and increase awareness of the brand in fun, creative and informative ways.
• Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience.
• Manage new media partnerships end-to-end to drive measurable growth.
• Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.
• Help shape the brand in Argentina.
• Fluency in Spanish and English is a must.
• Minimum 5 years of relevant marketing experience, preferably in a fast paced industry.
• Execution-oriented mindset – with the humility, drive, and scrappiness to get it done.
• Must have a strong interest and knowledge in crypto/blockchain/technology.
• Must be able to work independently.
• A university degree relating to Marketing is a plus.
• Strong coordination skills and strategic mindset for marketing.
• Familiarity with online and offline marketing avenues such as social media, community management, and event management.
• Proven experience in growing and managing user base.