Lakeshore Learning Materials, LLC
Director of Paid Acquisition
USARemotePosted Today$123,000 – $165,000
Full TimeExecutiveRemoteUS
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Job Description
Company DescriptionAt Lakeshore, we create innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, we’ve grown into a global community—with a th
Key Highlights
- Own the paid acquisition strategy, roadmap, and budget across Meta, Google, and emerging channels — holding full accountability for CAC, ROAS, and revenue targets across B2C and B2I
- Lead and grow a team of paid media professionals, setting clear direction, raising the standard of work, and building the skills and structure the team needs to scale
- Partner with our external agency and cross-functional teams — creative, merchandising, ecommerce, and finance — to align paid investment with company priorities and maximize return
- Design and run a rigorous, continuous testing program across creative, audience, bid strategy, and landing pages, translating results into fast, evidence-based decisions
- Build reporting and forecasting that gives leadership clear, honest visibility into spend, acquisition performance, and where the business is headed
Qualifications
Required Qualifications
- 10+ years in performance and paid media in an ecommerce environment, with meaningful experience in both B2C retail and B2B or institutional channels
- 5+ years managing significant paid media budgets directly in-platform, with deep current hands-on expertise in Meta Ads Manager and Google Ads
- 5+ years leading a team, with a demonstrated ability to develop talent, set direction, and hold a team accountable for measurable outcomes
- Proven track record owning paid channels end-to-end — from strategy and forecasting through execution, testing, and optimization
- Strong command of budget pacing, bid strategy, attribution modeling, and creative testing frameworks
- Experience briefing and collaborating with creative teams to develop and iterate on ad concepts tied to performance goals
- Comfortable making confident decisions with incomplete information in a fast-moving, shifting environment
- This is a remote role; must be able to collaborate effectively across time zones and functions without day-to-day in-person oversight
Preferred Qualifications
- Experience working at or managing an external paid media agency
- Hands-on experience with paid channels beyond Meta and Google — Pinterest, TikTok, programmatic, or paid search extensions
- Exposure to institutional or B2B marketing funnels in addition to consumer retail
About the Company
Lakeshore Learning Materials, LLC
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Job Details
Employment Type
Full Time
Experience Level
Executive
Salary Range
$123,000 – $165,000
Location
USA
Work Mode
Remote
Posted
Today
Country
US