HubSpot
Senior Marketer, AI Driven Customer Reference Program
USARemotePosted Today$92,000 – $138,000
Full TimeSeniorRemoteUS
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Job Description
POS-16578Role SummaryOur mission at HubSpot is to help millions of organizations grow better. We do that by building software, tools, and experiences that help businesses grow with confidence.The Cust
Key Highlights
- Own the end-to-end strategy and operations of HubSpot’s Customer Reference Program, including advocate recruitment, onboarding, matching, engagement, and program governance.
- Partner closely with Sales, Customer Success, Product Marketing, and GTM Enablement to integrate customer references earlier and more effectively throughout the buyer journey.
- Build and maintain a diverse advocate community that reflects HubSpot’s evolving products, customer segments, industries, and strategic priorities.
- Develop and implement AI-powered workflows that improve reference matching, advocate engagement, and overall program efficiency.
- Provide strategic leadership for day-to-day operations while partnering with the Customer Reference Operations Specialist to execute program activities at scale.
Qualifications
Required Qualifications
- Proven experience owning and scaling a B2B customer reference, customer advocacy, or customer marketing program.
- Experience supporting enterprise or upmarket sales motions and understanding the needs of complex, late-stage buying cycles.
- Demonstrated experience applying AI tools and automation to improve business workflows, customer engagement, or operational efficiency.
- Experience working within B2B SaaS or technology organizations.
- Experience with CRM platforms, marketing automation tools, or sales engagement technologies.
- Strong cross-functional leadership skills with the ability to influence without formal authority.
- Excellent analytical skills with experience using program metrics to drive strategic recommendations and continuous improvement.
- Exceptional written and verbal communication skills, including creating enablement resources and documentation that drive adoption.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
- Proven experience owning and scaling a B2B customer reference, customer advocacy, or customer marketing program.
- Experience supporting enterprise or upmarket sales motions and understanding the needs of complex, late-stage buying cycles.
- Demonstrated experience applying AI tools and automation to improve business workflows, customer engagement, or operational efficiency.
- Experience working within B2B SaaS or technology organizations.
- Experience with CRM platforms, marketing automation tools, or sales engagement technologies.
- Strong cross-functional leadership skills with the ability to influence without formal authority.
- Excellent analytical skills with experience using program metrics to drive strategic recommendations and continuous improvement.
- Exceptional written and verbal communication skills, including creating enablement resources and documentation that drive adoption.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
- Experience supporting global go-to-market organizations.
- Familiarity with customer lifecycle marketing, customer communities, or executive advocacy programs.
- Experience measuring customer advocacy influence across the sales funnel.
- Experience measuring pipeline influence, revenue attribution, or sales enablement effectiveness.
- Experience supporting global go-to-market organizations.
- Familiarity with customer lifecycle marketing, customer communities, or executive advocacy programs.
- Experience measuring customer advocacy influence across the sales funnel.
- Experience measuring pipeline influence, revenue attribution, or sales enablement effectiveness.
- Applications must be submitted by: Thursday, July 23 at 5pm ET
- Resume language: English
- Resume: Required
- Cover letter: Optional
- Applications must be submitted by: Thursday, July 23 at 5pm ET
- Resume language: English
- Resume: Required
- Cover letter: Optional
Skills & Technologies
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About the Company
HubSpot
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Job Details
Employment Type
Full Time
Experience Level
Senior
Salary Range
$92,000 – $138,000
Location
USA
Work Mode
Remote
Posted
Today
Country
US