World Fuel Services
Digital Content & Search Lead (AI, SEO & Web Strategy)
UKRemotePosted 5 days ago
Full TimeSeniorRemoteUK
See how this job matches your profile
Sign in for an AI-powered fit score, breakdown, and a tailored resume.
Job Description
At World Kinect, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an ent
Key Highlights
- Own end-to-end website content strategy, including content architecture, structure, governance, publishing workflows, and regional SEO performance
- Ensure content aligns with regional presence, brand voice, user journeys, accessibility standards, and business goals
- Act as the point of contact for CMS governance, regional scaling, site maintenance, hosting coordination, user access, and content audits
- Define and execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies
- Optimize how World Fuel appears across search engines (Google, Bing), AI-driven platforms (e.g., ChatGPT, Gemini, Copilot), and regional search engines (e.g. Google Maps).
Qualifications
Required Qualifications
- Experience leading SEO, content, location management, or web strategy in a global or enterprise environment
- Strong understanding of:SEO and technical optimizationAI-driven search (AEO/GEO, AI Overviews, LLM-based discovery)Success in regional search plays and location managementContent strategy and digital user experience
- Experience building or influencing brand presence beyond owned channels (digital PR, off-site SEO, partnerships)
- Hands-on experience with CMS platforms (e.g., Drupal, WordPress, Sitecore, Optimizely) and location management tools e.g. Google Business or SEMrush.
- Strong familiarity with SEO and analytics tools (e.g., SEMrush, HotJar, Ahrefs, Google Search Console, GA4)
- Ability to translate complex data into clear insights and actionable strategies
- Strong stakeholder management skills, with the ability to influence across global teams
About the Company
World Fuel Services
View company profile →
Interested in this role?
Sign in or create a free account to see how this job matches your skills, apply with one click, and let our AI tailor your resume.
Sign in to applyAI-powered resume optimization
Save and track your applications
Job Details
Employment Type
Full Time
Experience Level
Senior
Location
UK
Work Mode
Remote
Posted
5 days ago
Country
UK