Cloudinary

Cloudinary

Technical Marketing Analyst – PPC (Contract)

PolandRemotePosted Today
ContractMidRemotePL

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Job Description

We’re looking for a technically skilled PPC Specialist who treats performance marketing as both a science and a craft. This is not a “launch campaigns from templates” role – we need someone who can ge

Key Highlights

  • Fixing what’s broken first: audit and repair tracking infrastructure (pixels, CAPI, GTM, conversion events) before scaling spend.
  • Understanding the business (not just the keywords) – tying campaign performance to real pipeline and revenue metrics.
  • Taking manual control when needed – switching off AI/auto-optimize features to maintain brand consistency and funnel integrity.
  • Running tests with intention, checking negative keywords daily, and refining messaging strategically.
  • Owning performance across all major platforms: Google Ads, LinkedIn Ads, Meta Ads, X/Twitter Ads.

Qualifications

Required Qualifications

  • Hands-on experience implementing and debugging Meta Conversions API (CAPI), Google Ads conversion tracking (gtag.js), LinkedIn Insight Tag, and X pixel.
  • Proficiency with Google Tag Manager: building and troubleshooting containers, custom triggers, data layer variables, and event schemas.
  • Ability to diagnose pixel/tracking failures using browser DevTools (Network tab, console), GTM Preview mode, Meta Events Manager / Test Events, Google Tag Assistant.
  • Experience with server-side tagging or server-side GTM is a strong plus.
  • Familiarity with GA4 event model, DebugView, and cross-platform attribution challenges.
  • Understanding of cookie consent frameworks and their impact on tracking (GDPR, ePrivacy).
  • Hands-on experience implementing and debugging Meta Conversions API (CAPI), Google Ads conversion tracking (gtag.js), LinkedIn Insight Tag, and X pixel.
  • Proficiency with Google Tag Manager: building and troubleshooting containers, custom triggers, data layer variables, and event schemas.
  • Ability to diagnose pixel/tracking failures using browser DevTools (Network tab, console), GTM Preview mode, Meta Events Manager / Test Events, Google Tag Assistant.
  • Experience with server-side tagging or server-side GTM is a strong plus.
  • Familiarity with GA4 event model, DebugView, and cross-platform attribution challenges.
  • Understanding of cookie consent frameworks and their impact on tracking (GDPR, ePrivacy).

About the Company

Cloudinary

Cloudinary

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Job Details

Employment Type

Contract

Experience Level

Mid

Location

Poland

Work Mode

Remote

Posted

Today

Country

PL