HiTalento ApS

CRM Manager - Retention & Loyalty - Do you want to help LAKRIDS BY BÜLOW on our mission to make the world love liquorice?

Hvidovre, DanmarkPosted Today
Full TimeExecutiveDK

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Job Description

Lakrids by Bülow | Copenhagen, Denmark (hybrid) - international candidates welcome | Full-timeReports to: Head of CRM, Johanna TernanderThe OpportunityLakrids by Bülow has built one of the most engage

Key Highlights

  • Develop and own lifecycle marketing strategies across welcome, onboarding, retention, reactivation, post-purchase and seasonal journeys
  • Own the CRM calendar and ensure alignment with GTM, commercial and seasonal priorities
  • Define the commercial CRM roadmap in partnership with Head of CRM and CGMO
  • Strengthen loyalty engagement, member value creation and community growth
  • Improve member recruitment, activation, retention and repeat purchase frequency

Qualifications

Required Qualifications

  • Min. 5 years of experience in CRM, lifecycle marketing, loyalty or retention marketing. We welcome candidates from consumer goods, retail, hospitality, travel or subscription businesses who bring commercial maturity and a fresh perspective
  • Proven ownership of a CRM programme or loyalty programme. Not just campaign execution within one
  • Strong commercial mindset: You think in CLV, repeat purchase rate and revenue contribution, not open rates
  • Hands-on experience with CRM platforms: Voyado, Klaviyo, Salesforce Marketing Cloud, Braze or similar
  • Data-literate: you segment, analyse and turn customer behaviour into actionable strategies
  • Comfortable working with AI tools for personalisation, segmentation and content generation
  • Experience in a brand or business where CRM is a primary revenue channel, not a support function

About the Company

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Job Details

Employment Type

Full Time

Experience Level

Executive

Location

Hvidovre, Danmark

Posted

Today

Country

DK