Binance
Lifecycle & CRM – LATAM
Brazil, Mexico, ArgentinaRemotePosted Today
Full TimeSeniorRemoteAR
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Job Description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for
Key Highlights
- Activation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.
- Design and optimize user referral and viral growth mechanisms to drive product organic growth.
- Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
- Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns.
- Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
Qualifications
Required Qualifications
- Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
- Over 7 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
- Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
- In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
- Knowledge and experiences in using marketing automation platforms/ tools.
- Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
- Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.
Skills & Technologies
BlockchainWeb3
About the Company
Binance
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Job Details
Employment Type
Full Time
Experience Level
Senior
Location
Brazil, Mexico, Argentina
Work Mode
Remote
Posted
Today
Country
AR