BetterHelp
International SEO/AEO Manager
USARemotePosted 5 days ago$110,000 – $130,000
Full TimeMidRemoteUS
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Job Description
Who are we and why should you join us?BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the
Key Highlights
- Own international organic growth strategy across all priority markets, with success defined by increasing organic user acquisition through both traditional search and AI-driven discovery surfaces
- Develop and execute AEO strategy: optimizing content for all search platforms with a clear-eyed approach to what’s measurable in a rapidly evolving landscape
- Monitor and analyze how our brand and content appear across AI-powered search surfaces and build strategies to improve visibility and accuracy of representation
- Own the operational model for multilingual SEO/AEO content production, leading a distributed ecosystem of international freelancers and agency partners
- Develop and manage AI-assisted, human-reviewed content workflows, establish editorial quality frameworks and performance standards, and ensure high-quality execution and continuous optimization across markets.
Qualifications
Required Qualifications
- 5+ years of SEO experience, with at least 2 years focused on international/multilingual SEO
- Demonstrated understanding of AEO principles and hands-on experience optimizing content for AI-driven search surfaces
- Experience integrating AI tools (Claude, ChatGPT, Gemini, or similar) into content creation and editorial workflows, including quality control processes for regulated content
- Proven track record of driving organic growth in non-English markets
- Deep technical SEO fluency
- Experience managing editorial or content teams, ideally across time zones and languages
- Familiarity with content strategy and governance in regulated industries (healthcare, finance, legal, or similar)
- Strong analytical skills; comfortable in GSC, Ahrefs, LLM visibility tools, and Looker
- 5+ years of SEO experience, with at least 2 years focused on international/multilingual SEO
- Demonstrated understanding of AEO principles and hands-on experience optimizing content for AI-driven search surfaces
- Experience integrating AI tools (Claude, ChatGPT, Gemini, or similar) into content creation and editorial workflows, including quality control processes for regulated content
- Proven track record of driving organic growth in non-English markets
- Deep technical SEO fluency
- Experience managing editorial or content teams, ideally across time zones and languages
- Familiarity with content strategy and governance in regulated industries (healthcare, finance, legal, or similar)
- Strong analytical skills; comfortable in GSC, Ahrefs, LLM visibility tools, and Looker
Preferred Qualifications
- Experience building AI content workflows with human-in-the-loop review at scale
- Familiarity with how LLMs are trained and how that influences content discoverability and citation
- Background in CMS internationalization (hreflang, locale routing, translation management systems)
- Understanding of E-E-A-T in regulated verticals
- Fluency in one or more of our active languages (Spanish, French, Dutch, German) is a strong plus
Skills & Technologies
Go
About the Company
BetterHelp
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Job Details
Employment Type
Full Time
Experience Level
Mid
Salary Range
$110,000 – $130,000
Location
USA
Work Mode
Remote
Posted
5 days ago
Country
US