Strava

Strava

Senior Marketing Analyst (Contract)

USARemotePosted 14 days ago$100,000 – $140,000
ContractSeniorRemoteUS

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Job Description

About StravaStrava is the app for active people. With over 180 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits t

Key Highlights

  • Support brand media measurement planning and strategy, ensuring investments align directly with Stava’s brand marketing OKRs.
  • Work closely with Brand Marketing, Data Science and external agencies to attribute investment (i.e. including modeling (MMM), incrementality testing, and advanced attribution techniques.)
  • Gather requirements from various cross-functional partners regarding specific self-service use cases that would complement their workflows.
  • Provide the “source of truth” for internal consumers by owning critical analytical reporting on metrics like aided brand awareness, familiarity, and consideration.
  • Create and manage data pipelines from multiple sources, balancing performance and scalability to keep data accessible, fresh, and consistent.

Qualifications

Required Qualifications

  • You have a track record of defining and building the key metrics and dimensions that accurately reflect user behavior and drive meaningful marketing decisions.
  • You have experience with performance measurement across paid channels, including TikTok, Meta, Reddit, and similar platforms.
  • You are highly skilled in SQL, with extensive experience extracting large datasets and designing ETL workflows.
  • You are experienced with Tableau and proficient in quantitative programming languages like Python.
  • You bring deep technical expertise in brand measurement methodologies, including Marketing Mix Modeling (MMM), lift studies, and experimental design.
  • You take high ownership of your work and drive outcomes with both confidence and humility.
  • You’re a strong communicator who can craft compelling narratives and make complex data accessible to non-technical audiences.
  • You consistently meet goals, keep projects on pace, and follow through on your commitments.
  • You are able to spot things in our data that others have overlooked, and are comfortable making recommendations that will help the broader team improve our self-service capabilities and ways of working.

Skills & Technologies

SQLPython

About the Company

Strava

Strava

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Job Details

Employment Type

Contract

Experience Level

Senior

Salary Range

$100,000 – $140,000

Location

USA

Work Mode

Remote

Posted

14 days ago

Country

US