Ruby Labs
Social Media Ads Manager (Paid Social)
CanadaRemotePosted Today$50,000 – $120,000
Full TimeSeniorRemoteCA
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Job Description
About usRuby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries
Key Highlights
- Paid social CPA against a defined blended target.
- ROAS / return on ad spend at the channel level.
- Spend efficiency and budget pacing.
- Creative testing velocity and win rate.
- Channel growth — scaling spend profitably over time.
Qualifications
Required Qualifications
- 3+ years managing paid social campaigns with direct ownership of budget and performance, ideally in a D2C, subscription, or app/web product environment.
- Deep, hands-on expertise in Meta Ads Manager — campaign structure, Advantage+ / ASC, audience strategy, the pixel/Conversions API, and creative-first optimization.
- A genuinely performance-driven mindset: comfortable being measured on CPA and ROAS, and confident making decisions from data rather than gut.
- Strong creative instincts — you understand what makes a scroll-stopping ad and can brief and direct creative even though you’re not the one designing it.
- Analytical fluency: comfortable in reporting tools and dashboards, reading attribution sensibly, and translating numbers into action.
- Self-directed and organized — able to own a channel without close supervision and prioritize where your time moves the needle.
- 3+ years managing paid social campaigns with direct ownership of budget and performance, ideally in a D2C, subscription, or app/web product environment.
- Deep, hands-on expertise in Meta Ads Manager — campaign structure, Advantage+ / ASC, audience strategy, the pixel/Conversions API, and creative-first optimization.
- A genuinely performance-driven mindset: comfortable being measured on CPA and ROAS, and confident making decisions from data rather than gut.
- Strong creative instincts — you understand what makes a scroll-stopping ad and can brief and direct creative even though you’re not the one designing it.
- Analytical fluency: comfortable in reporting tools and dashboards, reading attribution sensibly, and translating numbers into action.
- Self-directed and organized — able to own a channel without close supervision and prioritize where your time moves the needle.
Preferred Qualifications
- Hands on experience with YouTube and Google Display ads
- Hands-on TikTok Ads (or other emerging paid social platforms) experience.
- Experience scaling a channel from early stage to meaningful spend.
- Familiarity with SaaS / subscription unit economics (LTV, payback, cohort ROAS).
- Experience working with creative teams or UGC pipelines.
- SQL or comfort working with raw performance data is a plus.
- Hands on experience with YouTube and Google Display ads
- Hands-on TikTok Ads (or other emerging paid social platforms) experience.
- Experience scaling a channel from early stage to meaningful spend.
- Familiarity with SaaS / subscription unit economics (LTV, payback, cohort ROAS).
- Experience working with creative teams or UGC pipelines.
- SQL or comfort working with raw performance data is a plus.
Skills & Technologies
SQLRubyGo
About the Company
Ruby Labs
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Job Details
Employment Type
Full Time
Experience Level
Senior
Salary Range
$50,000 – $120,000
Location
Canada
Work Mode
Remote
Posted
Today
Country
CA