Mednet
Lifecycle Marketing Manager
New York, New York, USPosted 2 months ago$120,000 – $160,000
Full TimeMidUS
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Job Description
Please apply on our website here About Mednet Mednet is a free, physician-only community built to answer the complex clinical questions that define everyday practice. While most clinical support tools
Key Highlights
- Own the end-to-end physician lifecycle: onboarding, activation, engagement, re-engagement, and reactivation
- Design and build multi-channel campaigns in Braze across email, push, and in-app, including triggered journeys, behavioral campaigns, and broadcast sends
- Develop segmentation strategies that account for specialty, practice setting, tenure, and engagement patterns so every physician receives content relevant to their practice
- Partner with the product team to instrument the events and user properties needed to power personalized messaging, and to ensure in-app experiences feel native rather than bolted on
- Build and run a continuous experimentation roadmap (subject lines, send times, channel mix, message frequency, content variants) and translate results into a sharper program over time
Qualifications
Preferred Qualifications
- Experience marketing to physicians, healthcare professionals, or other expert/credentialed audiences
- Experience with community or UGC products where engagement depends on contribution, not just consumption
- Comfort in analytics tools like Google Analytics, Mixpanel, or Amplitude
About the Company
Mednet
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Job Details
Employment Type
Full Time
Experience Level
Mid
Salary Range
$120,000 – $160,000
Location
New York, New York, US
Posted
2 months ago
Country
US