Oowlish Technology

Meta Creative Strategist — Performance Creative

USRemotePosted Today

Full TimeSeniorRemoteUS

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Job Description

Join Our Team Oowlish, one of Latin America’s rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team. As a valued mem

Key Highlights

Develop Meta ad concepts, hooks, scripts, angles, and testing ideas
Create and iterate performance-focused advertising creatives
Build weekly creative testing plans based on campaign performance data
Analyze winning and underperforming creatives to identify repeatable patterns
Develop UGC briefs, shot lists, and creative direction for content teams

Qualifications

Required Qualifications

Proven experience developing high-performing Meta advertising creatives
Strong understanding of direct-response marketing principles
Experience working in eCommerce environments
Strong communication and organizational skills
Ability to balance brand consistency with performance objectives
Strong understanding of performance-driven creative strategy
Experience collaborating with media buying and marketing teams
Ability to analyze creative performance data and identify optimization opportunities
UGC concepts
Product-focused creative
Testimonial creative
Founder-led content
Offer-based advertising
Strong understanding of: Hooks Angles Creative testing Messaging strategy Direct response marketing Experience writing: Hooks Scripts Creative briefs Testing hypotheses Experience using: CapCut Photoshop or similar design tools Video editing platforms Strong understanding of performance metrics, including: Thumbstop Rate Hold Rate CTR CPC CVR CPA Experience analyzing creative performance and identifying winning patterns Ability to develop and execute structured creative testing programs
Hooks
Angles
Creative testing
Messaging strategy
Direct response marketing
Experience writing: Hooks Scripts Creative briefs Testing hypotheses Experience using: CapCut Photoshop or similar design tools Video editing platforms Strong understanding of performance metrics, including: Thumbstop Rate Hold Rate CTR CPC CVR CPA Experience analyzing creative performance and identifying winning patterns Ability to develop and execute structured creative testing programs
Hooks
Scripts
Creative briefs
Testing hypotheses
Experience using: CapCut Photoshop or similar design tools Video editing platforms Strong understanding of performance metrics, including: Thumbstop Rate Hold Rate CTR CPC CVR CPA Experience analyzing creative performance and identifying winning patterns Ability to develop and execute structured creative testing programs
CapCut
Photoshop or similar design tools
Video editing platforms
Strong understanding of performance metrics, including: Thumbstop Rate Hold Rate CTR CPC CVR CPA Experience analyzing creative performance and identifying winning patterns Ability to develop and execute structured creative testing programs
Thumbstop Rate
Hold Rate
CTR
CPC
CVR
CPA
Experience analyzing creative performance and identifying winning patterns
Ability to develop and execute structured creative testing programs

Preferred Qualifications

CPG
Food & Beverage
Outdoor
Lifestyle
Consumer Products
Copywriting experience
Creator management experience
Experience working with DTC brands
Experience collaborating directly with performance marketing teams
Familiarity with Andromeda and GEM ecosystems
Experience producing content in-house

Skills & Technologies

Photoshop

About the Company

Oowlish Technology

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Job Details

Employment Type

Full Time

Experience Level

Senior

Location

Work Mode

Remote

Posted

Today

Country