(Senior) Product Director, Local Growth

Key Highlights

• Own product strategy and local growth planning for a specific region or country, working across the Local business team and Global product and engineering to be directly accountable for local product competitiveness and business growth outcomes.
• Develop a deep understanding of local user profiles, legal and regulatory frameworks, competitive landscapes, and cultural nuances, and translate these into a comprehensive product competition strategy and channel growth strategy with clear prioritization.
• Continuously track the local crypto and fintech ecosystem — with a focus on global players and regional leaders across exchanges and fintech — as well as macro factors such as inflation, currency depreciation, and cross-border remittance demand that shape user trading behavior.
• Own the end-to-end local product experience and competitiveness, covering onboarding, fiat deposit, market analysis, trading, and earn — the core stages of the user journey.
• Build a comprehensive local product feedback loop — from user behavior data and funnel analysis, to local user feedback collection — to identify key bottlenecks and high-leverage opportunities in conversion, retention, and engagement, and drive iterative improvement.