Starbond
Marketing Manager
Remote onlyRemotePosted Today$32,640 – $35,000
Full TimeSeniorRemoteIN
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Job Description
About StarbondStarbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can t
Key Highlights
- Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
- Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
- Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
- Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.
- Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
Qualifications
Required Qualifications
- Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
- Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
- Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
- Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
- Experience leading and developing marketing team members, setting KPIs, and managing performance.
- Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
- Excellent written and verbal communication, with a proactive and concise reporting style.
- Highly organized, accountable, and comfortable working in a remote, fast-moving environment.
Skills & Technologies
Customer AcquisitionDTCCustomer RetentionMarketing StrategyDigital MarketingTeam ManagementMarketingSocial Media Marketing (SMM)Email Marketing
About the Company
Starbond
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Job Details
Employment Type
Full Time
Experience Level
Senior
Salary Range
$32,640 – $35,000
Location
Remote only
Work Mode
Remote
Posted
Today
Country
IN