Lead Graphic Designer/ Ilustrator

Key Highlights

• Lead the creation of high-quality, performance-driven visual assets for user acquisition campaigns, social media, and store presence, setting a high bar for craft and effectiveness
• Translate creative strategy, gameplay features, and player motivations into compelling visual directions and scalable design systems
• Drive ongoing research on competitor creatives, market trends, player behavior, and platform best practices, turning insights into actionable creative opportunities
• Define and guide creative exploration, generating strong visual concepts and multiple variations to support testing frameworks and campaign iteration
• Use performance data and creative insights to inform design decisions, proactively identifying opportunities to improve engagement and conversion