Screenpal
Director of Product Marketing
Remote (Worldwide)RemotePosted 1 month ago
Full TimeExecutiveRemote
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Job Description
Join us!ScreenPal’s AI-enhanced video tools make it simple to create compelling videos and amplify your message. Our mission is to help people share their expertise—never replace it. With millions of
Key Highlights
- Develop GTM strategy, messaging, and positioning for new products and features across education, training, video marketing, and more.
- Lead cross-functional planning and execution for product launches and major marketing initiatives.
- Drive global product adoption for both B2C self-serve users and B2B Team Plans; recommend new growth opportunities and expansion strategies.
- Utilize digital channels, virtual events, and webinars to generate demand and accelerate pipeline.
- Build and optimize self-serve acquisition funnels to increase signups, trials, and paid conversions.
Qualifications
Required Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 7+ years of product marketing experience in SaaS (B2B and B2B2C strongly preferred).
- Exceptional storytelling skills; strong writer and editor capable of producing high-quality content.
- Highly data-driven with experience optimizing programs to achieve company-level targets.
- Demonstrated success scaling product-led growth and demand generation programs.
- Strong data visualization skills and the ability to clearly communicate insights and business impact.
- Expertise with CRM systems for lead generation, nurturing, tracking, and reporting.
- Experience with web analytics, A/B testing, email marketing, social media, and other marketing tools.
- Hands-on experience with content marketing, and lifecycle marketing.
- Creative thinker capable of developing compelling customer-facing narratives.
Preferred Qualifications
- Experience with inbound B2B and B2C marketing strategies.
- SaaS experience with free-to-paid conversion models.
- Understanding of the education and training markets.
- Passion for video as a communication and learning tool.
- Collaborative, flexible team player with a sense of humor.
Skills & Technologies
Go
About the Company
Screenpal
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Job Details
Employment Type
Full Time
Experience Level
Executive
Location
Remote (Worldwide)
Work Mode
Remote
Posted
1 month ago