Wpromote
Senior Manager, Paid Social B2B
USARemotePosted Today$84,000 – $100,000
Full TimeSeniorRemoteUS
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Job Description
The Role As an Senior Manager, Paid Social B2B, you will play a key role in developing and executing high-performing, data-driven social strategies that support pipeline growth for enterprise and mid-
Key Highlights
- Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership.
- Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages.
- Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting.
- Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs.
- Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot.
Qualifications
Required Qualifications
- 3-5 years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs.
- Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals (MQLs, SQLs, efficiency metrics).
- Strong hands-on expertise in LinkedIn Ads and Meta, with familiarity across additional B2B platforms and targeting strategies (ABM, firmographics, CRM lists).
- Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).
- Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional and buying committee audiences.
- Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager.
- Strong communication skills, with the ability to clearly articulate performance insights to internal teams and clients.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
About the Company
Wpromote
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Job Details
Employment Type
Full Time
Experience Level
Senior
Salary Range
$84,000 – $100,000
Location
USA
Work Mode
Remote
Posted
Today
Country
US