Instructure

Instructure

Manager Marketing, Customer Marketing NORAM K-12

GB , EU , DE +2 moreRemotePosted Today$75,000 – $115,000
Full TimeRemote

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Job Description

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal devel

Key Highlights

  • 7+ years in customer marketing, lifecycle marketing, or post-sale marketing in B2B SaaS
  • Strong track record driving adoption, engagement, and retention
  • Experience building and scaling customer lifecycle programs
  • Ability to partner cross-functionally with Customer Success, Sales, and Marketing
  • Experience supporting (not necessarily owning) expansion or cross-sell motions

Qualifications

Required Qualifications

  • 7+ years in customer marketing, lifecycle marketing, or post-sale marketing in B2B SaaS
  • Strong track record driving adoption, engagement, and retention
  • Experience building and scaling customer lifecycle programs
  • Ability to partner cross-functionally with Customer Success, Sales, and Marketing
  • Experience supporting (not necessarily owning) expansion or cross-sell motions
  • Hands-on experience with marketing automation and customer data tools (Marketo, Salesforce, Gainsight, etc.)
  • Analytical mindset—you use data to guide decisions and improve performance
  • Strong communication skills and ability to influence without direct ownership
  • 7+ years in customer marketing, lifecycle marketing, or post-sale marketing in B2B SaaS
  • Strong track record driving adoption, engagement, and retention
  • Experience building and scaling customer lifecycle programs
  • Ability to partner cross-functionally with Customer Success, Sales, and Marketing
  • Experience supporting (not necessarily owning) expansion or cross-sell motions
  • Hands-on experience with marketing automation and customer data tools (Marketo, Salesforce, Gainsight, etc.)
  • Analytical mindset—you use data to guide decisions and improve performance
  • Strong communication skills and ability to influence without direct ownership

Preferred Qualifications

  • Experience in EdTech or K-12
  • Familiarity with account-based or customer segmentation strategies
  • Experience working with product usage data to drive marketing programs
  • Experience in EdTech or K-12
  • Familiarity with account-based or customer segmentation strategies
  • Experience working with product usage data to drive marketing programs

Skills & Technologies

Go

About the Company

Instructure

Instructure

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Job Details

Employment Type

Full Time

Salary Range

$75,000 – $115,000

Location

GB , EU , DE +2 more

Work Mode

Remote

Posted

Today