Principal Product Manager, AI Native (Engagement)

Key Highlights

• Drive engagement growth across the member experience. Identify and ship the highest-impact ways to deepen and broaden member engagement — across the moments that matter to families and the relationships members hold most closely.
• 8+ years of consumer product experience shipping cross-functional, member-facing work with measurable engagement and growth outcomes. Strong consumer instinct paired with the technical fluency to hold your own with engineering leads.
• Strategic ownership with execution muscle. Comfortable defining direction at the multi-quarter level while still holding multiple parallel workstreams, breaking vague mandates into shippable milestones, and saying no to scope that doesn’t serve the loop. Bias toward shipping over architecting.
• Cycles fluidly between experiment scale. Moves comfortably from fast, narrow experiments to multi-quarter bigger bets as the strategy demands — and treats both as core craft.
• Growth-shaped instincts. You’ve worked on activation, virality, or onboarding before. You think in funnels and cohorts naturally, and you’ve shipped at least one initiative where the outcome materially moved a top-line acquisition or activation number.