Ruby Labs
Ad Creative Producer (iGaming / Social Casino)
Europe, TürkiyeRemotePosted Today
Full TimeSeniorRemote
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Job Description
About usRuby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries
Key Highlights
- Lead ideation and development of high-converting ad creatives, including casino-native angles (jackpots, wins, bonuses, urgency, competition, FOMO), gameplay ads, UGC-style videos, statics, and AI-generated creatives.
- Ensure all creatives comply with sweepstakes regulations and ad platform policies.
- Rapidly iterate concepts based on performance data and maintain high production velocity for Meta and Google Display campaigns.
- Structure systematic A/B testing frameworks, identify winning patterns, and scale top-performing creatives.
- Analyze creative-level metrics (CTR, Hook Rate, CVR, CPA, ROAS), generate hypotheses based on trends, provide structured performance insights, and continuously refine messaging and creative hooks.
Qualifications
Required Qualifications
- 3+ years of experience in ad creative production with a proven track record of producing high-performing performance ads.
- Experience in iGaming, online casino, sweepstakes, or betting industries, including working in compliance-sensitive or regulated advertising verticals.
- Strong understanding of Meta and Google Ads ecosystems and deep knowledge of performance metrics such as CPA, ROAS, and LTV.
- Experience running structured creative testing frameworks and proficiency in AI tools for creative production, including image, video, scripting, and editing.
- Ability to analyze data and extract actionable insights to optimize creative performance.
- 3+ years of experience in ad creative production with a proven track record of producing high-performing performance ads.
- Experience in iGaming, online casino, sweepstakes, or betting industries, including working in compliance-sensitive or regulated advertising verticals.
- Strong understanding of Meta and Google Ads ecosystems and deep knowledge of performance metrics such as CPA, ROAS, and LTV.
- Experience running structured creative testing frameworks and proficiency in AI tools for creative production, including image, video, scripting, and editing.
- Ability to analyze data and extract actionable insights to optimize creative performance.
Skills & Technologies
RubyGo
About the Company
Ruby Labs
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Job Details
Employment Type
Full Time
Experience Level
Senior
Location
Europe, Türkiye
Work Mode
Remote
Posted
Today