Truelogic
Marketing Data Analyst – Growth Marketing & Data Analytics
LATAMRemotePosted Today
Full TimeSeniorRemote
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Job Description
About TruelogicAt Truelogic we are a leading provider of nearshore staff augmentation services headquartered in New York. For over two decades, we’ve been delivering top-tier technology solutions to c
Key Highlights
- Channel Performance Reporting: Own regular performance tracking across SEM, Meta, and TikTok, monitoring core metrics (CAC, CPA, ROAS) and flagging critical channel shifts.
- Dashboard & Model Maintenance: Maintain and update business intelligence dashboards in Sigma and optimize underlying data models using dbt and GitHub.
- Conversion Pipeline Oversight: Monitor, maintain, and troubleshoot conversion API pipelines across Meta, Google, and TikTok to ensure exact data reliability.
- Media Spend Optimization: Combine external marketing data with internal business databases to generate detailed analyses, advising channel managers on where to scale back or allocate more budget.
- Insight Communication: Synthesize intricate channel performance data into clear, concise, and actionable strategic recommendations for stakeholders and executive leadership.
Qualifications
Required Qualifications
- Seniority & Autonomy: Mid-Level expertise with the proven ability to operate completely independently without requiring constant direction or hand-holding.
- Data Engineering Stack: Strong, advanced SQL skills and hands-on experience building and maintaining dbt models using GitHub.
- Analytics Platforms: Direct experience building, updating, and maintaining modern data dashboards specifically within Sigma.
- Marketing Analytics Depth: Proven background in marketing analytics focusing on digital paid media channels (Paid Search, Paid Social, Connected TV, Programmatic) and in-platform measurement.
- Media Optimization: Specific expertise in combining external ad platform datasets (Google Ads, Meta Ads) with internal corporate databases to optimize media investments.
- Communication: Excellent English communication skills with a track record of translating technical metrics into clear business insights for non-technical teams.
- Seniority & Autonomy: Mid-Level expertise with the proven ability to operate completely independently without requiring constant direction or hand-holding.
- Data Engineering Stack: Strong, advanced SQL skills and hands-on experience building and maintaining dbt models using GitHub.
- Analytics Platforms: Direct experience building, updating, and maintaining modern data dashboards specifically within Sigma.
- Marketing Analytics Depth: Proven background in marketing analytics focusing on digital paid media channels (Paid Search, Paid Social, Connected TV, Programmatic) and in-platform measurement.
- Media Optimization: Specific expertise in combining external ad platform datasets (Google Ads, Meta Ads) with internal corporate databases to optimize media investments.
- Communication: Excellent English communication skills with a track record of translating technical metrics into clear business insights for non-technical teams.
Skills & Technologies
SQL
About the Company
Truelogic
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Job Details
Employment Type
Full Time
Experience Level
Senior
Location
LATAM
Work Mode
Remote
Posted
Today