Wpromote
Associate Director, Paid Social
USARemotePosted Today$100,000 – $115,000
Full TimeExecutiveRemoteUS
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Job Description
The Role We’re looking for an Associate Director, Paid Social to provide hands-on strategic and tactical leadership across a portfolio of client accounts, with a strong focus on coaching and quality c
Key Highlights
- Providing day-to-day account oversight and quality control across a portfolio of paid social accounts, ensuring strategy, execution, and reporting meet Wpromote’s standards
- Coaching and guiding account managers and other junior team members in real time on platform execution, campaign strategy, testing, reporting, and client communication.
- Managing a small book of enterprise-level clients directly, serving as a senior strategic partner and staying close to the evolving paid social landscape
- Staying hands-on in advertising platforms and stepping in “on the keys” to audit, troubleshoot, launch, optimize, or stabilize campaigns when accounts need it
- Overseeing the onboarding of new accounts, ensuring a smooth ramp-up and account setup within junior team members’ books of business
Qualifications
Required Qualifications
- 4–6 years of experience in paid media, with deep hands-on expertise in paid social strategy, buying, optimization, and measurement, within an agency and/or in-house environment
- Strong hands-on experience across Meta and TikTok, with additional experience across platforms such as Pinterest, Snapchat, LinkedIn, Reddit, and/or X
- Both performance marketing and brand planning experience
- Full-funnel paid social experience across awareness, consideration, conversion, retention, and creative testing
- Experience coaching, training, or informally mentoring junior team members on account strategy and execution.
- Experience with data analysis and reporting tools such as Google Analytics, Adobe Analytics, or similar
- Experience creating paid social customer acquisition campaigns across a diverse range of clients and verticals (ecommerce/retail and lead gen preferred)
- Excellent oral, written, presentation, and interpersonal skills, with the ability to identify and respond to situations quickly
- Strong working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools
- Bachelor’s degree in Communications, Advertising, Marketing, Business Management, or related discipline, or equivalent experience
Preferred Qualifications
- Experience with Smartly, Sprinklr or other AI-enabled advertising, automation, reporting, or ad operations tools
- Working knowledge of paid search and how paid social fits within broader cross-channel media planning
- Familiarity with additional media channels such as programmatic, retail media, influencer, lifecycle/email, or SEO
- Working knowledge of advanced measurement approaches such as incrementality testing, brand lift, or conversion lift
- Experience contributing to new business pitches, strategic audits, or account growth planning
- Prior agency experience in an AOR-style model or with integrated, cross-functional client teams
Skills & Technologies
GoAdobe
About the Company
Wpromote
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Job Details
Employment Type
Full Time
Experience Level
Executive
Salary Range
$100,000 – $115,000
Location
USA
Work Mode
Remote
Posted
Today
Country
US