Product Growth Manager

Required Qualifications

• Generate and prioritize hypotheses to improve the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition
• Own end-to-end funnel experiments: plan, launch, analyze, and iterate via A/B tests
• Develop deep product insight through analytics, user feedback, competitor research, and learning from our experiment history
• Support acquisition by building tailored end-to-end experiences for different audiences and traffic sources
• Partner closely with design, engineering, analytics, content, and product teams to ship funnel improvements
• Continuously translate experiment results into stronger follow-up hypotheses and next tests
• Manage users' expectations on their way to a healthier life and create a bridge between marketing and product activities.
• Create new, innovative funnel concepts that capture emerging health and fitness trends