Creative Strategist, Performance Marketing

Key Highlights

• Lead creative strategy across a portfolio of client accounts simultaneously, each producing a high volume of ad creative every month, while maintaining a high bar for quality.\
• Act as the primary strategic point of contact for clients — presenting creative recommendations, test results, and performance insights directly to marketing and brand stakeholders.
• Analyze creative and campaign performance data (CTR, hook and hold rate, CPA, ROAS, and other channel-specific metrics) and translate findings into clear, insight-driven creative briefs.
• Build and run testing frameworks that keep creative strategy iterating quickly based on live performance signals rather than instinct alone.
• Develop and apply platform-specific strategy across paid social (Meta, TikTok, LinkedIn, Google, Etc.), out-of-home/DOOH, and programmatic/DSP environments, adapting recommendations to each channel's best practices, specs, and buying dynamics.