Director, Paid Social

Required Qualifications

• 7+ years of experience in paid media, with deep expertise in paid social strategy, buying, optimization, measurement, and client leadership
• Strong hands-on experience across Meta and TikTok, with additional experience across platforms such as
• Pinterest, Snapchat, LinkedIn, Reddit, and/or XExperience managing six- to seven-figure monthly paid media budgets
• A background in supporting ecommerce and/or CPG brands, ideally in fast-moving environments with aggressive acquisition, revenue, efficiency, or growth goals
• Full-funnel paid social experience across awareness, consideration, conversion, retention, creative testing, and measurement
• Working knowledge with advanced measurement approaches such as incrementality testing, geo testing, brand lift, conversion lift, media mix modeling, and creative experimentation frameworks
• Ability to lead strategic client conversations, build trusted relationships, navigate ambiguity, and make clear recommendations under pressure
• History of managing and developing direct reports, including coaching, feedback, performance management, and career development
• Strong cross-functional collaboration skills and the ability to partner effectively with paid search, client strategy, creative, analytics, programmatic, and other media teams
• Ability to move fluidly between strategy and execution, including stepping into platform work when the account or team needs it
• Excellent verbal, written, presentation, and storytelling skills
• Strong analytical thinking, attention to detail, and ability to turn data into actionable strategy