Articulate
Sr. Manager, Lifecycle Marketing
USRemotePosted Today$129,900 – $172,144
Full TimeSeniorRemoteUS
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Job Description
The Senior Manager, Lifecycle Marketing oversees the lifecycle marketing strategy for the entire customer journey—from nurturing net new prospects through trial conversion, onboarding, retention, upse
Key Highlights
- Own and evolve the end-to-end lifecycle marketing strategy across engagement, conversion, adoption, retention, and cross-sell
- Establish clear KPIs across the funnel and ensure lifecycle programs are driving measurable impact on pipeline, trial conversion, customer adoption, and expansion revenue
- Leverage qualitative and quantitative data to identify growth opportunities and continuously optimize lifecycle programs
- Manage a prioritized lifecycle roadmap, balancing experimentation with scalable program development
- Contribute domain expertise to the development of strategic cross-functional projects that leverage lifecycle marketing channels
Qualifications
Required Qualifications
- 8+ years of experience in lifecycle marketing, preferably at a B2B SaaS organization
- Expertise in lifecycle marketing best practices, especially in a product-led growth environment
- Extensive hands-on experience with lifecycle marketing tools such as Marketo and Braze (or similar tools)
- Experience managing direct reports and developing high-performing individual contributors
- Demonstrated ability to influence cross-functional stakeholders and present strategic recommendations to leadership
- Strong analytical skills and ability to translate performance data into actionable insights
- Excellent prioritization and project management abilities
- Outstanding verbal and written communication skills
- High attention to detail and commitment to quality
- Four-year college degree or equivalent experience
About the Company
Articulate
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Job Details
Employment Type
Full Time
Experience Level
Senior
Salary Range
$129,900 – $172,144
Location
US
Work Mode
Remote
Posted
Today
Country
US