E-Commerce & Digital Marketing

<p>We are looking for a highly capable and hands-on E-Commerce & Digital Marketing Manager to take full responsibility for the day-to-day management, marketing, performance, and growth of our e-commerce platform. This is not a direct sales position. A separate sales team will be responsible for introducing and selling the platform to customers. Your responsibility is to make sure the platform is professionally managed, effectively marketed, easy to use, continuously improved, and generating strong engagement and conversion. We are looking for someone who understands both the technical and commercial side of e-commerce and can manage the complete digital ecosystem around the platform. Key Responsibilities E-Commerce Platform Management • Manage the day-to-day operation of the e-commerce platform. • Ensure products, categories, pricing, promotions, images, descriptions, and other content are accurate and professionally presented. • Monitor the complete customer journey from landing page through enquiry, quotation or purchase. • Identify problems, friction points and opportunities to improve the user experience. • Coordinate with developers and external agencies when technical improvements or fixes are required. • Continuously improve conversion rates, usability and platform performance. • Manage promotional campaigns, landing pages and online offers. Digital Marketing • Develop and execute the digital marketing strategy for the platform. • Manage Google Ads, search campaigns, display campaigns and remarketing. • Manage and coordinate Meta advertising across Instagram and Facebook. • Plan campaigns designed to increase traffic, registrations, enquiries and conversions. • Manage marketing budgets and continuously optimise campaigns based on performance and ROI. • Work on SEO and organic traffic growth. • Coordinate email marketing, remarketing and customer re-engagement campaigns. Social Media Management • Manage the platform's social media presence. • Develop monthly social media and content plans. • Coordinate the creation of posts, Reels, videos, product content and promotional material. • Ensure consistent branding and messaging across all digital channels. • Monitor engagement and identify opportunities to grow the platform's audience. Analytics & Performance • Strong working knowledge of Google Analytics / GA4 is essential. • Monitor website traffic, user behaviour, conversion rates and campaign performance. • Understand where customers are coming from and how they interact with the platform. • Track KPIs including traffic, registrations, enquiries, conversions, acquisition costs and return on advertising spend. • Produce clear weekly and monthly performance reports for management. • Use data to recommend improvements rather than simply reporting numbers.</p><p>The successful candidate should have: • Proven experience managing an e-commerce platform or online business. • Strong knowledge of e-commerce operations and digital customer journeys. • Hands-on experience with Google Analytics (GA4). • Experience managing Google Ads and Meta Ads. • Strong understanding of SEO, social media marketing, content marketing and digital advertising. • Experience working with e-commerce CMS/platform backends. • Ability to analyse data and turn it into practical actions. • Good understanding of conversion optimisation and customer acquisition. • Strong organisational and project-management skills. • Excellent written and spoken English. • Ability to work independently and take ownership of the platform. • UAE market experience is highly preferred.</p>