Paid Media Manager

Key Highlights

• Develop, manage and optimise paid social campaigns, while supporting paid search activations where necessary to drive performance and achieve business objectives.
• Support the planning and execution of paid media strategies aligned with demand generation, engagement and growth goals.
• Partner with cross-functional teams, including content, creative and marketing stakeholders, to ensure paid media activities support broader campaign objectives.
• Monitor, analyse and report on campaign performance, using data and insights to identify opportunities for optimisation and improved results.
• Design and execute A/B tests to evaluate audience targeting, creative messaging, bidding strategies and channel effectiveness.