Advertising & Marketing Technology Industry
Product Marketing (B2C Digital Products)
Bengaluru (Bangalore)Posted 1 month ago₹1,900,000 – ₹2,500,000
Full TimeMidIN
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Job Description
Job Details- Job Title: Product Marketing (B2C Digital Products)- Industry: Advertising & Marketing Technology Industry- Function: Marketing- Experience Required: 2-5 years- Employment Type: Full Time
Key Highlights
- New Product Ideation: Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. Conduct market research and analysis to identify emerging trends and opportunities.
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches. Work closely with the product development team to align marketing initiatives with product features and benefits.
- Competitor Research: Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively.
- User Lifecycle Management: Develop and implement strategies to optimize the user lifecycle, from acquisition to retention. Utilize data-driven insights to enhance user experience and engagement.
- A/B Testing: Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators.
Qualifications
Preferred Qualifications
- Strong B2C Product Marketing Profile
- 2+ YOE in product marketing for digital products
- Must have direct experience in pre-launch and post-launch marketing, including user research, positioning, GTM planning etc
- Experience launching or scaling a mobile app, preferably iOS
- B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, TravelTech)
- Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself
- Minimum 2 years per role required. One short stint is acceptable if there’s a long tenure (eg: 5+ years) in a prior role.
- Total years of experience must not exceed 5 years.
Skills & Technologies
Product MarketingGo-to-market strategyBusiness-to-consumer marketingProduct launchUser ResearchMarket ResearchA/B TestingMarketingStakeholder management
About the Company
Advertising & Marketing Technology Industry
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Job Details
Employment Type
Full Time
Experience Level
Mid
Salary Range
₹1,900,000 – ₹2,500,000
Location
Bengaluru (Bangalore)
Posted
1 month ago
Country
IN