Samsara
Senior Performance Marketing Manager – Paid Social
CanadaRemotePosted 3 days ago$118,575 – $153,450
Full TimeSeniorRemoteCA
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Job Description
Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) d
Key Highlights
- You want to impact the industries that run our world: Your efforts will result in real-world impact, such as helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
- You are obsessively curious: You love digging into competitors, markets, and buyer behavior, not just to report what’s happening, but to find the insight others miss and turn it into an unfair advantage.
- You think like a seller: You don’t just produce research for research’s sake. You build narratives, playbooks, tactics, and internal/external-facing assets that sellers actually use day-to-day. You measure your success by whether the field wins more because of your work.
- You want to be with the best: At Samsara, we win together, celebrate together, and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.
- Develop and execute a data-driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels.
Qualifications
Required Qualifications
- 5+ years of hands-on experience in Paid Social, with demonstrated expertise across Meta, LinkedIn, YouTube, and CTV; experience with Reddit or other emerging social platforms is a strong plus.
- Experience managing paid social budgets across Mexico and/or Canada, with an understanding of the unique media landscape, platform behaviours, and audience dynamics in each market.
- Skilled in building campaigns and ads directly in platform-native tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads for YouTube).
- Experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack, including Salesforce and Marketo.
- Skilled in trafficking ads, implementing tracking tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies.
- Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps.
- Proven ability to build paid social channels from the ground up and scale them to significant spend levels, with a strong focus on high-impact, high-return initiatives.
- Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
- High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
- Bachelor’s degree.
Preferred Qualifications
- Experience working with all company segments (Commercial, Mid-Market, Enterprise) across the Americas.
- A deep understanding of B2B attribution models and the non-linear buyer journey, particularly as it applies to video and social-first channels.
- Familiarity with CTV buying strategies, programmatic social, and platform-specific audience solutions (e.g., LinkedIn Matched Audiences, Meta Advantage+, Reddit interest targeting, etc).
About the Company
Samsara
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Job Details
Employment Type
Full Time
Experience Level
Senior
Salary Range
$118,575 – $153,450
Location
Canada
Work Mode
Remote
Posted
3 days ago
Country
CA