PadSplit
Lifecycle Marketing Automation Specialist
LATAMRemotePosted Today
ContractSeniorRemote
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Job Description
The Role We Need: We are seeking a Lifecycle Marketing Automation Specialist dedicated to supporting supply-side growth by building, optimizing, and scaling communication journeys for our Host communi
Key Highlights
- Build, Execute & Optimize Lifecycle Journeys: Design, build, execute, and optimize multi-channel campaigns across email, SMS, push notifications, and other owned channels to engage prospective and active hosts effectively.
- Manage Automation Flow Performance: Monitor and maintain automation flows to ensure campaigns are delivered consistently and perform at a high level.
- Manage & Integrate Marketing Stack: Work directly inside Iterable, Pardot, Salesforce Marketing Cloud, and Salesforce CRM to ensure seamless data flow, segment syncs, lead scoring, and campaign triggering across host lifecycle stages.
- Troubleshoot HTML and CSS: Troubleshoot HTML and CSS issues to ensure communications render properly across various devices and platforms.
- Conduct A/B Testing: Conduct A/B testing and experimentation to identify strategies that optimize user engagement and campaign success.
Qualifications
Required Qualifications
- Marketing Automation & Stack Experience: 1–3 years of hands-on experience in lifecycle marketing, marketing operations, or automation, with a proven track record of building workflows from scratch. Direct experience using Iterable, Pardot, and Salesforce Marketing Cloud (SFMC).
- Audience Segmentation & Data Verification: Working knowledge of SQL (or platform segmentation engines) to query audience tables, validate host event data, and build targeted segments.
- System Connections & Event Triggers: Familiarity with REST APIs, JSON payloads, and Webhooks to understand event mappings and help trigger real-time, automated flows. Able to communicate technical requirements effectively with Product and Data teams.
- Dynamic Content & Personalization: Practical experience using scripting languages (such as Liquid syntax, AMPscript, or basic JavaScript) to apply conditional logic and render personalized content.
- Email Template & HTML Troubleshooting: Functional knowledge of HTML/CSS to make edits, update layouts, and troubleshoot responsive email templates across devices.
- A/B Testing Expertise: Experience in A/B testing and the ability to interpret results to drive improvements.
- Prioritization Skills: Ability to manage multiple tasks and deadlines in a fast-paced and dynamic environment.
- Stay Updated on Trends: Knowledge of multi-channel marketing trends and best practices to stay ahead in a competitive industry.
- Detail-Oriented: Strong attention to detail, ensuring accuracy and quality in all aspects of marketing execution.
Skills & Technologies
HTMLCSSSQLJavaScript
About the Company
PadSplit
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Job Details
Employment Type
Contract
Experience Level
Senior
Location
LATAM
Work Mode
Remote
Posted
Today