Ruby Labs
Senior Email Marketing Manager
EuropeRemotePosted Today
Full TimeSeniorRemote
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Job Description
About usRuby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries
Key Highlights
- Own the end-to-end email marketing strategy and execution
- Manage promo plan with the emails and offers being sent out on a daily/weekly basis
- Secure 0 days of downtime with the email broadcasting
- Grow email database almost from the ground zero toward 10M+ contacts, and manage it at that scale — including acquisition, deliverability, list hygiene, and compliance
- Build and maintain deep audience segmentation (10–15+ segments) based on lifecycle stage, deposit status (FTD/no FTD), VIP tier (Bronze, Silver, Gold, Emerald, Diamond, etc.), and behavioral signals
Qualifications
Required Qualifications
- Fluent English
- Minimum 2 years of recent, hands-on experience with Customer.io
- Minimum 3 years of experience working specifically in email marketing for online casino / iGaming / social casino brands
- Experience working with an email database with 10M+ contacts, including hygiene, and deliverability management at scale
- Demonstrated experience building and managing deep user segmentation (10–15+ live segments simultaneously, e.g., by VIP tier, deposit status, lifecycle stage)
- Experience running daily email broadcasts to a fully segmented database (not just occasional campaigns)
- Strong understanding of casino/gaming lifecycle marketing: FTD (first-time deposit) conversion, VIP tiering, re-engagement, and expiring/time-sensitive offers
- Experience coordinating email with other channels (push, SMS, in-app) as part of a unified promo calendar
- Experience setting up A/B tests for subject lines, send times, and offer creatives
- Fluent English
- Minimum 2 years of recent, hands-on experience with Customer.io
- Minimum 3 years of experience working specifically in email marketing for online casino / iGaming / social casino brands
- Experience working with an email database with 10M+ contacts, including hygiene, and deliverability management at scale
- Demonstrated experience building and managing deep user segmentation (10–15+ live segments simultaneously, e.g., by VIP tier, deposit status, lifecycle stage)
- Experience running daily email broadcasts to a fully segmented database (not just occasional campaigns)
- Strong understanding of casino/gaming lifecycle marketing: FTD (first-time deposit) conversion, VIP tiering, re-engagement, and expiring/time-sensitive offers
- Experience coordinating email with other channels (push, SMS, in-app) as part of a unified promo calendar
- Experience setting up A/B tests for subject lines, send times, and offer creatives
Skills & Technologies
RubyGo
About the Company
Ruby Labs
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Job Details
Employment Type
Full Time
Experience Level
Senior
Location
Europe
Work Mode
Remote
Posted
Today