Senior Product Manager, Ads Quality

Key Highlights

• Own the product vision and roadmap for ads quality systems, including auction mechanics, marketplace balance, and the signals that govern ad ranking and relevance across Instacart’s retail media network.
• Drive the strategy and execution for increasing the velocity of experimentation across the ads quality team — designing frameworks that allow the team to test, learn, and iterate faster without sacrificing rigor or integrity.
• Work hands-on with machine learning engineers and ads engineers to translate complex ML model outputs and auction dynamics into clear product requirements, hypotheses, and measurable outcomes.
• Define and track the right success metrics for ads quality, navigating tradeoffs between advertiser performance, shopper experience, and marketplace health — and communicating those tradeoffs clearly to senior stakeholders.
• Operate in a fast-paced, constantly evolving environment where priorities shift, new data surfaces frequently, and the ability to make good decisions under uncertainty is essential to moving the business forward.