Freelance Performance Marketing Creative Strategist

Key Highlights

• Advise on current paid social trends — formats, platform shifts, and what's working now versus six months ago.
• Recommend channel strategy — where and how brands should show up across paid social.
• Adapt big brand campaigns for paid — determine what changes, what gets cut, and what gets re-shot or re-cut for feed vs. story vs. in-feed native.
• Improve how creative teams get briefed — tighter, more performance-informed briefs that still protect brand integrity.
• Advise on testing and creative automation — structure creative testing at scale (variants, hooks, iteration speed) without it becoming chaos.