Principal, Marketing Analytics

Key Highlights

• Professional Experience: Distinguished track record in marketing analytics, business intelligence, or data science, with extensive experience specifically embedded in high-growth B2B SaaS or enterprise environments.
• Architect-Level Attribution: Mastery in designing, scaling, and defending complex attribution frameworks (Multi-Touch, Media Mix Modeling, and Unified Measurement) across complex, non-linear enterprise buyer journeys.
• Macro-Funnel Vision: Deep expertise in quantifying abstract, non-paid focus areas; a proven history of designing measurement frameworks for global brand health, organic ecosystems, Share of Voice (SoV), and long-tail market expansion.
• Advanced Technical Mastery: Expert-level proficiency across the modern data stack. You are comfortable writing production-grade code, architecting data models in dbt, optimizing complex Snowflake environments, and leveraging AI/automation to scale analytical workflows.
• Ecosystem Governance: Deep familiarity navigating and integrating enterprise CRMs and automation systems (Salesforce, HubSpot) with advanced BI ecosystems (Sigma, Tableau, Looker).