SEO/ASO Manager

Key Highlights

• Manage a small team currently consisting of a Content Strategist
• Own Life360’s unified organic discovery strategy across SEO, AEO/GEO, and ASO, ensuring that search rankings, AI citations, and app store presence operate as a single, coordinated system across membership and devices.
• Lead the content strategy and editorial calendar for Life360.com, setting the topical roadmap, content hierarchy, and publishing cadence across blog, product marketing pages, help content, and comparison pages – ensuring every piece serves a defined discovery and conversion purpose.
• Build and maintain the site information architecture, owning URL structure, taxonomy, internal linking, and wayfinding logic that enables both users and crawlers to navigate Life360’s content efficiently.
• Execute AEO optimization across all content surfaces (web and app), implementing and expanding structured data, shaping content for AI parsing, and building the signals that AI models weight heavily.