Ruby Labs
Email Growth Manager
Europe, ItalyRemotePosted Today$70,000 – $130,000
Full TimeSeniorRemoteIT
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Job Description
About usRuby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries
Key Highlights
- Conversion Growth Strategy: Develop and maintain a structured experimentation roadmap, continuously generating and prioritising hypotheses to improve email conversion rates and grow email marketing as a sign-up channel across all Ruby Labs brands.
- A/B Testing & Experimentation: Ideate, design, and launch A/B and multivariate tests on subject lines, preview text, email copy, CTAs, send times, sequences, and full funnel flows, with a relentless focus on improving conversion metrics.
- Results Analysis & Rollout: Analyse test results with statistical rigour, extract clear insights, document learnings, and roll out winning experiments across all brands at scale.
- Competitive Intelligence: Continuously monitor competitors’ email strategies. Including their flows, offers, messaging, frequency, and design, to identify trends, gaps, and opportunities for Ruby Labs to capitalize on.
- Email Sequence Ideation: Conceptualise and propose new email sequences, lifecycle flows, and campaign structures focused on driving sign-ups and conversions, collaborating with the email team on implementation.
Qualifications
Required Qualifications
- Experience: Minimum 3–5 years of experience in email marketing, growth marketing, or CRO, with a demonstrable track record of improving conversion metrics through experimentation.
- Technical Skills:Solid experience with Customer.io or equivalent email automation platforms (Klaviyo, Mailchimp, Brevo).Proficiency in Mixpanel or similar analytics tools for experiment tracking and conversion analysis.Strong understanding of A/B testing methodology, statistical significance, and experiment design.
- Solid experience with Customer.io or equivalent email automation platforms (Klaviyo, Mailchimp, Brevo).
- Proficiency in Mixpanel or similar analytics tools for experiment tracking and conversion analysis.
- Strong understanding of A/B testing methodology, statistical significance, and experiment design.
- Growth Orientation: Growth mindset with an obsessive focus on conversion metrics. You think in funnels, lift percentages, and test-learn-iterate cycles.
- Data-Driven Thinking: Highly analytical. You are comfortable pulling data, building reports, and making evidence-based decisions. You know the difference between a meaningful result and noise.
- Creative Hypothesis Generation: A natural ideator who generates a high volume of creative, testable hypotheses and knows how to prioritise them by potential impact.
- AI Proficiency: Strong command of AI tools is a must. We expect this person to integrate AI into their daily workflow. From copy generation and experiment ideation to competitive research and data analysis. We leverage AI to maximize output and efficiency.
- Communication: Excellent written and verbal communication skills in English. Ability to write clear, compelling email copy for test variants is a strong advantage.
- Experience with Digital Products: Experience working with subscription-based or direct-to-consumer digital products is required.
- Experience: Minimum 3–5 years of experience in email marketing, growth marketing, or CRO, with a demonstrable track record of improving conversion metrics through experimentation.
- Technical Skills:Solid experience with Customer.io or equivalent email automation platforms (Klaviyo, Mailchimp, Brevo).Proficiency in Mixpanel or similar analytics tools for experiment tracking and conversion analysis.Strong understanding of A/B testing methodology, statistical significance, and experiment design.
- Solid experience with Customer.io or equivalent email automation platforms (Klaviyo, Mailchimp, Brevo).
- Proficiency in Mixpanel or similar analytics tools for experiment tracking and conversion analysis.
- Strong understanding of A/B testing methodology, statistical significance, and experiment design.
- Growth Orientation: Growth mindset with an obsessive focus on conversion metrics. You think in funnels, lift percentages, and test-learn-iterate cycles.
- Data-Driven Thinking: Highly analytical. You are comfortable pulling data, building reports, and making evidence-based decisions. You know the difference between a meaningful result and noise.
- Creative Hypothesis Generation: A natural ideator who generates a high volume of creative, testable hypotheses and knows how to prioritise them by potential impact.
- AI Proficiency: Strong command of AI tools is a must. We expect this person to integrate AI into their daily workflow. From copy generation and experiment ideation to competitive research and data analysis. We leverage AI to maximize output and efficiency.
- Communication: Excellent written and verbal communication skills in English. Ability to write clear, compelling email copy for test variants is a strong advantage.
- Experience with Digital Products: Experience working with subscription-based or direct-to-consumer digital products is required.
Skills & Technologies
RubyGo
About the Company
Ruby Labs
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Job Details
Employment Type
Full Time
Experience Level
Senior
Salary Range
$70,000 – $130,000
Location
Europe, Italy
Work Mode
Remote
Posted
Today
Country
IT