Senior Lifecycle Marketing Manager

Key Highlights

• Own, optimize, and expand lifecycle journeys across Growth’s highest-priority programs — using data, experimentation, and AI to design smarter member experiences from enrollment through long-term engagement.
• Own and drive business metrics, with a focus on increasing lifecycle’s measurable contribution to member growth, retention, and revenue.
• Identify, test, and scale new channels — including SMS, RCS, and emerging in-app surfaces — to deepen member engagement and expand lifecycle’s reach.
• Leverage new personalization capabilities in Braze or through third-party solutions (AI experience preferred) with large upside potential for marketing
• Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns for performance and impact