Social Media Manager – Krak

Required Qualifications

• 4-6 years of social media and content strategy experience, with a strong focus onconsumer brand and product marketing; experience in fintech, banking, crypto, or aconsumer app strongly preferred
• Proven ability to build and grow social channels, with a track record of content that drivesawareness and engagement
• A natural creative collaborator, experienced briefing and directing on-camera talent orcreators to get the best work out of them
• Deeply fluent in TikTok, Instagram, and X; you understand what works on each platformand why, and you’re always one step ahead of the algorithm
• Strong storytelling instincts, able to make product features (APY, cashback, globaltransfers) feel clear, compelling, and genuinely exciting to a mainstream audience
• Comfortable operating in ambiguity; you don’t need a playbook handed to you, andyou’re energized by the chance to help write one
• Data-driven with fluency in social analytics; always optimizing based on what’s working
• Proficient with AI tools for content ideation, creative production, and workflow efficiency
• A real finance brain: you understand the mechanics behind the products you’remarketing (cashback structures, FX spreads, yield, crypto rails) and can spot when acompetitor is doing something interesting before anyone briefs you on it
• A fast, self-directed operator who thrives in a remote, distributed environment
• Terminally online