Wpromote
Associate Director, Direct I/O
USARemotePosted Today$90,000 – $115,000
Full TimeExecutiveRemoteUS
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Job Description
The Role We are looking for an Associate Media Director to lead a team in media planning & activation across traditional and digital direct publisher media, working closely with Programmatic counterpa
Key Highlights
- Leading the planning of always-on, seasonal, and ad hoc campaigns across direct partner media
- Developing an intimate understanding of the client’s business, marketing objectives, and KPIs
- Working closely with the integrated media strategy leads on the account to ensure the Direct media program ladders up to the overarching strategy
- Leading the RFP process from start to finish, building and delivering final recommendation presentations to clients
- Increasing operational efficiencies within the team across planning, activation, reporting, and Ad Ops
Qualifications
Required Qualifications
- 5+ years of directly related experience and full-funnel marketing experience preferred.
- Expert knowledge of the digital media landscape across display, video, social and content. Familiarity with the programmatic landscape and synergies between direct, traditional, and programmatic buying is a plus
- Strong experience in planning large-scale publisher direct programs, including writing briefs, identifying potential partners, leading a team in the RFP process, evaluating partners, negotiating contracts, and presenting recommendations
- Proven ability to multitask, manage multiple projects, and deliver high-quality work within tight deadlines
- Proven track record of building and managing relationships, working with local vendors, and executing campaigns
- Strong process development skills
- Proven experience in training and developing others
- Innate curiosity and a desire to challenge the status quo
- Ecommerce, Retail, Luxury, or DTC vertical experience is a plus
About the Company
Wpromote
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Job Details
Employment Type
Full Time
Experience Level
Executive
Salary Range
$90,000 – $115,000
Location
USA
Work Mode
Remote
Posted
Today
Country
US