Creative Strategist, UK (9 month contract)

Key Highlights

• Built and scaled the UK creative engine: You’d be reviewing our existing strategy and performance, to build a repeatable strategy across Meta, YouTube, and offline formats like print to ensure we’re showing up effectively across the whole funnel.
• Crafted “strategically sharp” briefs: You would have written inspiring briefs that didn’t just ask for “an ad,” but defined the specific audience tension and the commercial problem we’re trying to solve.
• Led our Meta agency partner: You’d have spent time providing clear strategic feedback and priorities to our external performance agency, pushing them to improve iteration speed and creative quality.
• Masterminded a testing roadmap: You wouldn’t just be “guessing”—you’d be defining hypotheses and learning agendas for creative tests, then synthesising those results into your next big campaign.
• Collaborated on Limited Editions: You might have provided the UK “lens” for a global product launch, ensuring our cultural nuances were represented while staying true to the global brand.