Founding GTM

Required Qualifications

• Experience in growth, demand generation, product marketing, founder-led sales, or a similarly full-stack GTM role at a B2B startup.
• Experience marketing or selling to technical buyers, ideally in developer tools, infrastructure, AI, data, observability, security, or another technical product category.
• Ideally, you've turned free or open-source adoption into paid revenue before — you understand how bottoms-up developer usage becomes a commercial funnel (PLG / open-core).
• Strong writing and positioning instincts. You can turn a complex technical product into sharp, credible copy that engineers respect and buyers trust — and you write it yourself.
• A practical understanding of modern organic discovery: SEO, AI-search visibility, structured content, comparison pages, and content that gets cited, shared, and converted.
• Comfortable owning numbers across the funnel, including traffic, sign-ups, demos booked, conversion rates, attribution, and experiment readouts.
• Comfortable executing a strategy the founders own. We set positioning, ICP, and category direction; you turn it into a working engine. You bring strong opinions and push back, but you're energized by execution, not by owning the strategy yourself.
• Willing to do the work yourself. You'll write pages, ship campaigns, qualify leads, run sequences, talk to customers, and build lightweight systems before hiring a team.
• High-agency and comfortable with ambiguity. We're seed-stage — you identify what matters, make a plan, and move fast.
• Former founder experience is a plus — you know what it feels like to create demand from zero and make progress without a defined playbook — as long as you're happy executing a strategy the founders set.
• Excited to work in person with the founding team in San Francisco.