Event and ABM Marketing Manager

Required Qualifications

• Minimum 4+ years of B2B field marketing, event marketing, and ABM experience, with demonstrated solo or lead ownership of an event program of at least 10 events per year.
• Proven track record of building and running ABM programs that drove measurable pipeline and revenue impact in an enterprise B2B environment.
• Hands-on experience designing and managing loyalty, incentive, or sales contest programs from idea through proposal, execution, and tracking. Must be able to point to specific programs the candidate built and ran.
• Hands-on experience with Salesforce reporting and Tableau (or equivalent BI tool). Able to independently pull, interpret, and act on rep-level and account-level data.
• Strong written communication and managing-up skills. Able to produce executive-ready proposals and post-event recaps and to surface risks, trade-offs, and recommendations to leadership in writing.
• Experience ensuring brand and product positioning is accurate and consistent across multiple in-market activations.
• Vendor and budget management experience, including negotiating pricing, managing contracts, and reconciling spend against budget.
• Demonstrated entrepreneurial mindset – oversees multiple concurrent projects with minimal supervision, anticipates risks, uses data to inform decisions, and delivers consistent, high-quality results.
• Able to travel up to 5% (a few times a year).