Paddle
Paid Social Specialist
EMEARemotePosted 17 days ago$85,000 – $160,000
Full TimeSeniorRemote
See how this job matches your profile
Sign in for an AI-powered fit score, breakdown, and a tailored resume.
Job Description
What do we do?Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps an
Key Highlights
- Own Paddle’s paid social programme end-to-end: lead strategy, planning, execution, and optimisation across platforms such as LinkedIn, Reddit, X, and Influ2.
- Own audience strategy: develop and maintain a robust audience framework with a focus on reaching and engaging the right companies and personas across paid social platforms.
- Drive ABM through paid social: work closely with the ABM team to build targeted campaigns that engage high-value accounts across the funnel – from initial awareness through to active pipeline acceleration.
- Partner with Revenue Marketing to activate campaigns: collaborate with the Revenue Marketing team to translate integrated campaign strategies into high-performing paid social programmes, ensuring messaging, timing, and targeting are aligned end-to-end.
- Work closely with the organic social team: align paid and organic strategies, share audience insights, and amplify high-performing content through paid.
Qualifications
Required Qualifications
- Experienced in managing B2B paid social campaigns at scale, with 6+ years of hands-on experience across LinkedIn Ads and other social platforms, and a track record of driving measurable pipeline and revenue growth.
- Deep in Person Based Advertising & ABM – you understand how paid social fits into an account-based marketing strategy and have experience building campaigns that move high-value accounts through the funnel. Have experience in Influ2.
- A creative thinker with an analytical edge — you have strong instincts for what makes great B2B ad creative, back them up with structured experiments and data, and are excited about using AI tools to generate, test, and optimise creative faster.
- Comfortable managing significant budgets with precision, making confident decisions on allocation across platforms and campaigns.
- A strong cross-functional collaborator, able to work seamlessly with Revenue Marketing, ABM, Content, Brand, Sales, and Organic Social teams
- Analytically sharp and commercially minded, able to translate campaign data into clear insights and communicate impact to stakeholders at all levels.
- Comfortable using AI tools to move faster and work more efficiently — whether that’s for research, copy generation, reporting, or finding new ways to get more done without compromising on quality.
- Comfortable operating autonomously in a fast-moving environment, balancing strategic thinking with hands-on execution.
About the Company
Paddle
View company profile →
Interested in this role?
Sign in or create a free account to see how this job matches your skills, apply with one click, and let our AI tailor your resume.
Sign in to applyAI-powered resume optimization
Save and track your applications
Job Details
Employment Type
Full Time
Experience Level
Senior
Salary Range
$85,000 – $160,000
Location
EMEA
Work Mode
Remote
Posted
17 days ago