Creative Producer

<h2>Description</h2><p><strong>CapsLock </strong>is a dynamic marketing company providing IT-enabled solutions for large North American partners. We specialize in scalable customer acquisition through data-driven marketing, creative production, and technology innovation.</p><p>Our teams collaborate across marketing, IT, analytics, and media buying to build, test, and optimize high-performing funnels that help clients achieve predictable growth across industries such as Home Improvement, Health, Legal, and Insurance.</p><p></p><p>We’re looking for a <strong>Creative Producer</strong> who thinks like a researcher – someone who senses trends, understands storytelling, and knows how to turn marketing insights into videos that actually sell.</p><p>Your role is not only production, but to lead creative evolution – generating ideas, refining proven creative approaches, finding new styles, testing them, and scaling what works. You’ll work at the intersection of project management, creative, analytics, and production.</p><p>You’ll also shape and pitch creative concepts that challenge existing ad formats and explore new storytelling angles.</p><p></p><p><strong>Responsibilities:</strong></p><ul><li>Monitor and document emerging video trends across Meta, TikTok, YouTube, and other platforms.</li><li>Market and Content development Research </li><li>Research new video styles, not just iterate on existing ones.</li><li>Translate insights into creative hypotheses.</li><li>Project management, supporting various teams from idea to delivery</li><li>Ensure each concept accurately reflects the client’s value proposition and target audience.</li><li>Coordinate creators, influencers, and bloggers.</li><li>Develop and manage test plans with media buyers to validate creative hypotheses.</li><li>Review performance data (CTR, hook rate, watch time, CPA). </li><li>Understand a consistent “create → test → learn → scale” workflow for ongoing creative optimization.</li><li>Communicating effectively between marketing, creation and testing departments. </li></ul><p></p><p><strong>AI & Experimentation Mindset:</strong></p><p>You know how to experiment with AI tools – from generating references in Midjourney to using Claude to organise your workspace. We don’t expect you to know every tool, but we value a “prompt-first” mindset – when you create faster than you search.</p><h2>Requirements</h2><p><strong>Essential</strong></p><ul><li>3+ years of experience in marketing – ideally within paid social or performance marketing.</li><li>Solid understanding of short-form video formats and what drives performance on Meta, TikTok, and YouTube.</li><li>Comfortable collaborating with creators and bloggers: sourcing, briefing, and overseeing remote shoots.</li><li>Confident in interpreting marketing performance data.</li><li>Exceptional communication and organization skills – able to keep projects on track, people aligned, and expectations clear.</li><li>Strong attention to detail, accountability, and the ability to prioritize multiple projects effectively.</li><li>Fluent English – both spoken and written </li></ul><p></p><p><strong>Nice to Have</strong></p><ul><li>Experience in media buying or working closely with media buyers.</li><li>Familiarity with AI tools for generating or enhancing creative assets.</li><li>Video production or video marketing background.</li><li>Experience using UGC or influencer platforms to source and manage creators.</li><li>Understanding of A/B testing and how creative experiments are structured and analyzed.</li></ul><p></p><p><strong>Why do we deserve your attention?</strong></p><p>Not only do we offer fair and competitive pay, but we also provide perks and benefits that support your well-being and growth. Here are some of them:</p><p></p><p><strong>Remote Work</strong></p><p>We are a truly remote-first company. You choose where you feel the most productive and comfortable to make an impact.</p><p></p><p><strong>Paid Time Off</strong></p><p>Work-life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy.</p><p></p><p><strong>Ongoing Learning</strong></p><p>We believe in curiosity and growth. That’s why we support continuous learning with workshops, online courses, conferences, and certifications.</p><p></p><p><strong>Home Office</strong></p><p>We help you set up your perfect workspace by covering equipment and furniture expenses, so you can do your best work from home.</p><p></p><p><strong>Physical Well-Being</strong></p><p>From gym memberships and yoga classes to home workout equipment or even a bicycle, we give you the flexibility to stay active your way.</p><p></p><p><strong>Unlimited Sick Days</strong></p><p>Your health matters. Take the time you need to rest and recover – we’ll be here when you’re ready to return.</p><p></p><p><strong>Medical Coverage</strong></p><p>We support you and your family with reimbursement for medical insurance and health-related expenses, including dental care and psychological support.</p><p></p><p><strong>Co-Working Space</strong></p><p>If you sometimes crave a change of scenery or more social interaction, we’ll cover the full cost of a co-working space.</p><p></p><p><strong>Fun Stuff</strong></p><p>From gaming nights and fitness challenges to annual retreats at world-class resorts, we make sure there’s never a shortage of fun and connection.</p>